Case Studies
Ordered by scope and complexity rather than by date. Each study leads with what changed as a result of it.
Ask about my research
Answers come only from the case studies and articles on this site — nothing invented.
The ability seems to be there — the defaults just point somewhere else.
When the Body Speaks First: How LLM Chatbots Respond to Early Bodily-Emotional Distress in English and Persian
A small exploratory study of how LLM chatbots respond to everyday expressions of distress in English and Persian, and to body maps people drew of where they feel their emotions.
Read the study- Role
- Independent researcher — study design, data collection and analysis
- Duration
- Autumn 2026
- Methods
- Cross-lingual message sets (English & Persian), Multi-model comparison (OpenAI, Anthropic, Google), Body maps as stimuli
How I embedded behavioral research into sprint decisions, and what I found that no dashboard could surface, across a 3M+ user e-commerce platform
Beyond A/B Testing: Building a Real-Time Research Engine for a Live Platform Redesign
A six-month, mixed-methods research programme run alongside a live full-platform migration: a seven-stage continuous cycle that fed funnel data, heatmaps and usability sessions straight into bi-weekly product decisions.
Read the study- Role
- Senior UX Researcher — sole researcher and de facto research programme lead
- Duration
- 6 months
- Methods
- Mixed methods, Funnel analysis, Hotjar heatmaps & recordings, Usability testing (36 participants), Surveys (5,000+ responses), Continuous metric optimisation
What 1,500 users across three countries revealed about why ‘more privacy controls’ is the wrong answer
Architecting Trust and Engagement in a Multinational Social Network
An 11-week parallel mixed-methods programme across Canada, the Netherlands and Italy that mapped the cultural architecture of trust and reframed the MVP from “more controls” to “better defaults”.
Read the study- Role
- Senior UX Researcher — full research lifecycle, protocol design, cross-cultural fieldwork coordination, synthesis and delivery
- Duration
- Together, Mar–Aug 2025 · 11-week research programme
- Methods
- Semi-structured interviews (39 total), Large-scale survey (1,500+ respondents), Trust-scenario usability tests, Privacy mental model mapping, Competitive & cultural analysis
How identifying 4 trust failures reduced call center contacts by 31% and increased checkout conversion by 19%
Building Trust in High-Stakes Hybrid Services: The iToll Vehicle Handover Story
A trust-focused research programme on a hybrid digital–physical service: users had to hand a high-value car to a stranger. Call center intercepts, heatmaps and a heuristic audit produced a three-layer handover model.
Read the study- Role
- UX Researcher — led the research direction end to end, from intercepts to the trust framework
- Duration
- iToll, Mar 2021 — Feb 2022
- Methods
- Call center intercepts (35 users), Session recordings & heatmaps, Heuristic evaluation, Behavioral audit, Literature review, Concept testing
How a pre-launch ethics foundation kept a conversational AI a self-help companion, not a therapist
Designing a “Step Zero” for Responsible AI in a Mental Health App
A pre-launch ethics foundation for a conversational mental health AI: expert walkthroughs of scripted dialogs, simulated user perspectives, an ethical language checklist, and a conversation contract designed into the product.
Read the study- Role
- Senior UX Researcher — framed the ethical design problem and built the pre-launch research foundation
- Duration
- Time-boxed contract project, Oct 2025 – May 2026
- Methods
- Expert walkthroughs of scripted conversations, Simulated user perspectives (through experts), Literature & responsible-AI guidance review, Public discourse scan (X/Twitter, Reddit), Ethical language checklist
A privacy-first HCI study in which methodological restraint was part of the research quality
Researching Trauma-Informed Social Media Without Compromising Participant Safety
A concise academic case study on conducting trauma-informed social-media research through interviews and a bilingual survey while minimising participant exposure and retaining no identifying data.
Read the study- Role
- HCI Researcher — study design, data collection, thematic analysis and concept development
- Duration
- 2025–2026
- Methods
- Bilingual survey, Semi-structured interviews, Iterative thematic analysis, Low-fidelity prototyping, Expert walkthroughs