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PostHog — UX audit of the Insight-to-Dashboard flow

A self-initiated UX audit of PostHog's core analytics journey, focused on the Insight-to-Dashboard flow. I documented the friction that produces cognitive load and "dashboard graveyards", prioritised fixes by impact versus effort, and filed the findings as a public enhancement proposal on the PostHog repository with wireframe concepts and JTBD mapping.

What I did

  • Method: self-testing the real product end to end, combined with community sentiment analysis across Reddit, GitHub issues and YouTube reviews (2025–2026) to separate my own friction from recurring, evidenced pain.
  • Evidence matrix: mapped the ten most common pain points to the journey stage where they appear, each one triangulated against a real user quote, a related GitHub issue and a public review comment — so no recommendation rests on a single opinion.
  • Diagnosis: ambiguous feedback (no redirect after saving, plus green toasts used for both "added" and "removed"), high interaction cost in saving and viewing an insight, low visual affordance across Trend/Funnel/Retention buttons, and passive empty states that dead-end new users.
  • Proposals: a "Save & View" split button that saves and redirects to the destination dashboard, semantic toast colours for destructive actions, unique icons and subtle brand colour per insight type, actionable Quick Start templates inside empty dashboards, and mini-sparkline previews in the "Add to dashboard" modal.
  • Prioritisation: ranked every item by impact, effort, friction level and business importance, which let me argue against a full UI redesign and for a small set of high-ratio changes an engineering team could ship incrementally.
  • Communication: filed the audit as a public GitHub enhancement issue in PostHog's own language and templates, with annotated screens and a FigJam board so the team could review the reasoning rather than just the visuals.

Inside the product

pain-point-matrix.png
Matrix mapping ten pain points to journey stages, each triangulated against a Reddit quote, a GitHub issue and a YouTube review
add-insight-modal.png
Annotated 'Add insight to dashboard' modal showing how uniform button styles force users to read text instead of recognising icons
toast-semantics.png
Side-by-side toasts showing green used for both 'added to dashboard' and 'removed from dashboard'
annotated-flow-1.png
Annotated audit screen from the insight-to-dashboard flow
annotated-flow-2.png
Annotated audit screen from the insight-to-dashboard flow
annotated-flow-3.png
Annotated audit screen from the insight-to-dashboard flow
impact-effort-matrix.png
Prioritisation table ranking each improvement by impact, effort, friction level and business importance
project-note.txt
This page is deliberately short-form — quick to read, linked to the real thing. When a piece of work deserves full context, challenge, findings and reflection, it lives in the case studies instead.